PETE BELL says choose the wrong influencer and you won’t just fail to grow your brand, you may even damage it.
INFLUENCING goes back way before Instagram’s pouty advent. In the 1760s, Wedgewood started using its Royal Warrant for marketing and since then the coercion and sponsorship of the famous to endorse brands has grown to see companies annually adding billions of (usually) dollars to the pension funds of sport and film stars.
Read MorePETE BELL writes a dangerous post on pedantry, typos, homophones and failed puns.
NOBODY likes a pedant. Except other pedants. People who spend their time on social media correcting other people’s posts rarely have many – if any – friends. Twitter, Instagram and Facebook posts, unless issued by a company in an official capacity, are as throwaway as pub chats and should be treated as such.
Read MoreACCORDING to a Sojern's Global Travel Insights Report that just landed in my inbox, Europeans, are not done with our summer holidays just yet.
Read MoreYOU may have noticed another royal baby has happened. You may also have noticed a flurry of PR activity as some brands desperately try to hitch their wagons to the new lad’s Christening gown. That may be a laboured metaphor, but it’s nowhere near as tortuous as some of the attempts to use this baby as a nascent brand ambassador.
Read MoreYET again we are reminded that crisis management is simple. But very, very hard.
Setting aside morality for a moment, the odds can never justify gambling on a cover up.
Read MoreHE’S made it to 95 years old, so Pierre Cardin is not yet turning in his grave at the parade of artless trash that these days bears his name.
Read MoreTHERE is a grisly irony to the fact that last week’s TTG discussion on the future of tourism in Tunisia was held at the News UK HQ in London Bridge.
Read MoreeasyJet’s £4 charge for stowing hand luggage in the hold is brazen, but it seems the public are falling for it.
Read MoreAs we’re getting closer to the what is autumn for the northern hemisphere, we wanted to look at where people are planning to spend their last days of summer and early autumn.
Read MoreI RUN to work (this makes me both proud and smug, but this is not the place to expand on that).
It gives me an hour to myself each morning. My phone is at the bottom of my rucksack but I feel truly connected. Connected to real life.
Read MoreRecently published ONS data reveal that Britons are shunning the traditional two-week long holiday in favour of shorter but more numerous trips abroad.
Read MoreTravel Weekly has just hosted its first Cyber Security Summit in London. Despite questioning its relevance to Public Relations practitioners, I attended. I’m glad I did.
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