HOW NOT TO CHEAPEN YOUR BRAND

YOU may have noticed another royal baby has happened. You may also have noticed a flurry of PR activity as some brands desperately try to hitch their wagons to the new lad’s Christening gown. That may be a laboured metaphor, but it’s nowhere near as tortuous as some of the attempts to use this baby as a nascent brand ambassador.

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Pete Bell
AUTUMN TRAVEL TRENDS

As we’re getting closer to the what is autumn for the northern hemisphere, we wanted to look at where people are planning to spend their last days of summer and early autumn.   

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Julie Giraud