BAD INFLUENCE

PETE BELL says choose the wrong influencer and you won’t just fail to grow your brand, you may even damage it.

INFLUENCING goes back way before Instagram’s pouty advent. In the 1760s, Wedgewood started using its Royal Warrant for marketing and since then the coercion and sponsorship of the famous to endorse brands has grown to see companies annually adding billions of (usually) dollars to the pension funds of sport and film stars.

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Pete Bell
NOBODY LIKES A PEDANT

PETE BELL writes a dangerous post on pedantry, typos, homophones and failed puns.

NOBODY likes a pedant. Except other pedants. People who spend their time on social media correcting other people’s posts rarely have many – if any – friends. Twitter, Instagram and Facebook posts, unless issued by a company in an official capacity, are as throwaway as pub chats and should be treated as such.

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Pete Bell
HOW NOT TO CHEAPEN YOUR BRAND

YOU may have noticed another royal baby has happened. You may also have noticed a flurry of PR activity as some brands desperately try to hitch their wagons to the new lad’s Christening gown. That may be a laboured metaphor, but it’s nowhere near as tortuous as some of the attempts to use this baby as a nascent brand ambassador.

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Pete Bell
AUTUMN TRAVEL TRENDS

As we’re getting closer to the what is autumn for the northern hemisphere, we wanted to look at where people are planning to spend their last days of summer and early autumn.   

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Julie Giraud