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JULIE GIRAUD IS A FREELANCE PR CONSULTANT SPECIALISED IN PUTTING travel, PROPERTY & lifestyle brands at the centre of everyday conversations.

 
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SELECTED PAST & CURRENT Clients

I have worked with Julie on projects and features over more than a decade in travel writing. She is hugely professional and a pleasure to work with.

Chris Leadbeater, National Geographic Traveller


I HOLD JULIE in high regard for her detailed knowledge of her products and her innate talent to make them fit best into different publications from national newspaper travel sections to glossy magazines.

Caroline Hendrie, Daily Telegraph


"Julie is  experienced, KNOWLEDGEABLE, efficient and ever professional, a winning combination in a PR. She's also friendly and approachable - a winning combination in any work place."

Cathy Hawker, Evening Standard

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About

Every brand has a story or two. We believe these stories can be told in many different ways. And that once a relationship has been established, the story becomes as much that of the consumer as of the brand it features. Different media engage people in different ways. We wouldn’t pitch a spa break to Drapers Record or a new line in trousers to Conde Nast Traveller. We wouldn’t send a video to a radio show or a chunk of market research to a fashion Instagrammer. Unfortunately, experience tells this makes us surprisingly rare.

We don’t have a template. Each client has individual needs and aims and we devise campaigns to meet them. But our creativity sits at both ends of the process. It’s not just at the concept stage, it informs how we approach the media as well. We only work with clients we admire. We want to help people live their lives with style by bringing to their attention the brands we know they would love. And we do this in partnership with traditional media - newspapers, magazines, television and radio and new media – blogs, social media and influencers.

Sometimes bad things happen to good people. And we’re here to deal with them. We know that crisis management is straightforward, but difficult. You need to get to the bottom of what has happened and communicate honestly, effectively and quickly. Even the longest established companies can compound difficulties by reacting badly, too late or not at all which can lay traps for the future. We can help prevent this.

JULIE GIRAUD