About

Every brand has a story or two. We believe these stories can be told in many different ways. And that once a relationship has been established, the story becomes as much that of the consumer as of the brand it features. Different media engage people in different ways. We wouldn’t pitch a spa break to Drapers Record or a new line in trousers to Conde Nast Traveller. We wouldn’t send a video to a radio show or a chunk of market research to a fashion Instagrammer. Unfortunately, experience tells this makes us surprisingly rare.

We don’t have a template. Each client has individual needs and aims and we devise campaigns to meet them. But our creativity sits at both ends of the process. It’s not just at the concept stage, it informs how we approach the media as well. We only work with clients we admire. We want to help people live their lives with style by bringing to their attention the brands we know they would love. And we do this in partnership with traditional media - newspapers, magazines, television and radio and new media – blogs, social media and influencers.

Sometimes bad things happen to good people. And we’re here to deal with them. We know that crisis management is straightforward, but difficult. You need to get to the bottom of what has happened and communicate honestly, effectively and quickly. Even the longest established companies can compound difficulties by reacting badly, too late or not at all which can lay traps for the future. We can help prevent this.

 

JULIE GIRAUD

Julie ran the influencers outreach programme for major clients including Air France, KLM and Stena Line. She is a regular speaker at influencers’ conferences including Traverse and WTM.

In addition to social media, Julie’s experience covers traditional media relations, internal communications, crisis communications and corporate and business PR.

Before working in PR, Julie was project manager for a web design company in Dublin. She brings her organisational and planning skills into every campaign she leads ensuring timely delivery of outstanding results for every single client.