BOLOGNA WELCOME
Bologna Welcome is the official Tourist Board organisation for the city of Bologna and close surrounding areas. It is responsible for the development and management of tourist welcoming services, as well as the promotion of Bologna and its territory both at a national and international level.
Its mission is to promote the territory, to welcome and inform tourists and to make the local economic system grow by offering general and specialised training. Bologna Welcome supports the local economy to identify new market opportunities, develop sustainable high-quality products and perform efficient promotional actions as regards identified targets, with the common objective of making Bologna a tourist destination of primary importance both at a national and international level.
Lafontaine PR was hired to support media relations with the UK market and organise targeted media visits to the region.